strap

Steve and Patrick, of Strap

Last week, the Idiot Economist attended a developer conference in California for the Pebble Smartwatch. Among the many incredibly talented and interesting people I met out there were a couple of guys promoting their new analytics platform: Strap. According to their website (straphq.com), “Strap is a software and analytics platform that unleashes the potential of wearables for developers, enterprises, and brands.” Essentially, they are trying to create a universal approach to getting valuable data from the next wave of technology. Below is a brief interview with Steve Caldwell and Patrick Henshaw, two of the three co-founders of Strap.

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simon sinek

The “What, How, and Why” of the Smartwatch Arms Race

Recently, I re-discovered an old TED talk that happens to be a longtime favorite of mine. It’s by leadership expert Simon Sinek, and is his first TEDx talk, given in 2009. It also happens to be the third most popular video on the TED website. In it, he covers what he deems a fundamental element of leadership, as it relates to advertising and other industries: that people don’t buy what you do, they buy why you do it. Today, The Idiot Economist explores how this methodology applies to the Smartwatch Arms Race, which has been brewing for some time but has finally come to a head with the announcement of the Apple Watch.

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Apple-CEO-Tim-Cook-with-the-new-iPhone-6-and-the-Apple-Watch--9sep2014--Getty-Images

What the Apple Announcement Means for YOU

There are many people who are or will be greatly affected by the product announcements Apple made yesterday. Depending on your current smartphone platform, status as an early adopter or not, or involvement in a competitor company, your next few months could be anything from tech paradise to hell on earth.

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